01. Reinventing the Window
Partners
![OLED is displayed at Harrods Department Store's shop window on the street.](http://dev-en.oledspace.com/en/assets/images/oled-inside/detail/INSD2020016/lg-display-oledspace-experience-harrods-reinventing-the-window-m.jpg, //dev-en.oledspace.com/en/assets/images/oled-inside/detail/INSD2020016/lg-display-oledspace-experience-harrods-reinventing-the-window-d.jpg)
![People are talking in front of the OLED shop windows at Harrods Department Store.](http://dev-en.oledspace.com/en/assets/images/oled-inside/detail/INSD2020016/lg-display-oledspace-experience-harrods-narrator-m.jpg, //dev-en.oledspace.com/en/assets/images/oled-inside/detail/INSD2020016/lg-display-oledspace-experience-harrods-narrator-d.jpg)
![People are lined up in front of the OLED shop windows at Harrods Department Store.](http://dev-en.oledspace.com/en/assets/images/oled-inside/detail/INSD2020016/lg-display-oledspace-experience-harrods-crowd-m.jpg, //dev-en.oledspace.com/en/assets/images/oled-inside/detail/INSD2020016/lg-display-oledspace-experience-harrods-crowd-d.jpg)
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Harrods, the all-time favorite shopping destination of many, boasts a dazzling history of 170 years. Recently, the department store once again demonstrated its unwavering commitment to displaying the highest standards of luxury, by partnering with OLED.
LG Display's OLED charity window at Harrods featured a hand-shaped icon, which passersby could simply tap to donate to the NSPCC. Each heartfelt tap on the hand raised over £100,000 by the end of the campaign, which was then fully donated to the NSPCC for children in London.
Upon receiving the donation, the NSPCC used
it to help victims of child abuse, as well as
to prevent further cases of
violence against children.
In line with Tech Month at Harrods, LG Display carried out a complete makeover of the large windows in the Hans Crescent store using its transparent OLED display technology. What marked a spectacular collaboration between the leading players of the luxury and technology sectors – even more surprisingly, second time round – also brought to the public a chance to experience Transparent OLED with their very eyes. LG Display continues to work its way through improving quality of life through cutting-edge technology.
Since an OLED pixel is self-illuminating, the resulting OLED product works fine without a backlight, which further makes OLED the most fitting technology for transparent displays. With this in mind, the fact that Transparent OLED is grabbing the attention of high-end interior designers and enthusiasts comes as no surprise.
The OLED Zone was set up on the fifth floor of Harrods, featuring a colorful array of high-end OLED TVs created by major players in the market. Even a brief stroll around the OLED Zone offered shoppers with an immersive experience with next-generation OLED technology.
Every product at the OLED Zone was accompanied by an OLED sign, which displayed information on the benefits of OLED technology.