Introducing the OLED Brand Identity

The pinnacle of all display technologies.

The experience that's leading the future starts here.
An evolution that’s opening the door to a new era.

In order to attract the world, numerous TVs and displays have pursued and argued relentlessly how to make resolution more colorful, more attractive, and more breakthrough. Among all these attempts and arguments, what is defined to be the most important value of all?

OLED wonders.

OLED makes things happen.

In a world filled with displays, our days should not be disrupted by unnecessary distractions. Our digital life should not come in the way of our well-being. And OLED should help people follow their dreams and communicate with one another. We deliver the sights and sounds that we experience in nature. Not just another nuisance caused by displays. But one that melts into the life I am leading.

Natural Reality.

This is the principle behind OLED technology.

Natural Reality - OLED.Wallpaper

I've got another window | didn’t have before.
Why do we have to look at the same old scenery every single day? When the sun goes down, and when the concrete wall of the front building obstructs our view,there's nothing to see.
Windows enable us to see what we couldn't see before.
A beloved friend in a foreign country, a cozy hometown where my footsteps remain, and people from different eras we can't be in. Only 1 mm of thickness brings you the people you miss, good memories, and an open window to time and space.
Natural as it is does not stand still. Our curiosity does not stand still either.
To bring the experience of nature as it is, we evolve continuously.
A display that comforts people more.

Natural Reality -
OLED.Thin Actuator Sound

Why does sound have to come from the sides of the TV when I'm facing the front? We were confused with sound being awkwardly echoed from the sides of the TV. The Thin Actuator Sound's immersive sound echoes from wherever my eyes face and move, like cutting-edge cinema.
An experience that captures real-life senses. It is not just about sight. To bring the experience of nature as it is, we evolve continuously. A display that comforts people more.

Natural Reality - OLED.Rollable

Since when did TVs have to occupy part of the room?
We always had to make room for the TV. We had to watch out,
so nothing would happen to the TV. We deserve a more comfortable space, and we deserve a more relaxing time at home.TV should only exist when it is needed. Our space and time fully belongs to our family. To bring the experience of nature as it is, we evolve continuously. A display that comforts people more.

Natural Reality - OLED.Transparent

Why do all displays block our vision with their size?
Sometimes, we want to see what's behind the display while watching what we want on TV. If the display itself is transparent, we can bring more imagination and more information to you, and our creativity can turn into reality even more. Like nature that does not get in the way. To bring the experience of nature as it is, we evolve continuously. A display that comforts people more.