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The 2023 Guggenheim YCC Party: An Artificial Digital Paradise in a Transparent OLED World

Jun 30, 2023

At the YCC (Young Collectors Council) Party in June last year, the Guggenheim Museum and LG announced “The LG Guggenheim Art and Technology Initiative,” a 5-year multilateral partnership to discover and support artists that use technology as their medium of art. LG Display presented a massive scaled Transparent OLED Photowall at the party to the delight of the guests, heightening the expectations of new and amazing experiences soon to be brought forward by converging technology and art.

The exterior of the Guggenheim Museum building is written about the YCC party hosted by LG and Guggenheim in fluorescent colors on a dark evening.
Inside the Guggenheim museum, colored with purple lights, there are YCC party phrases written in fluorescent colors.

This year, newcomer Farah Al Qasimi, hailing from UAE, was in charge of designing the 2023 YCC Party. By utilizing LG Display’s ground-breaking Transparent OLED technology, she completely transformed the Guggenheim Museum into a full-fledged party venue that showcased a futuristic “Artificial Digital Paradise” where technology and art coexist.

“For me, it’s exciting to see the work shown with this level of detail, this level of sharpness of color and hyper-reality. And really brings it to a different dimension,” she said, marveling at Transparent OLED’s vivid colors and spacial impressions that brought her childhood inspirations from “Blade Runner,” “The Fifth Element,” and other SF movies to life.

  • A photo wall with nine Transparent OLEDs shows YCC party phrases and an image full of red tulips appears as the background. A photo wall with nine Transparent OLEDs shows YCC party phrases and an image full of red tulips appears as the background.
  • A photo wall with nine Transparent OLEDs shows YCC party phrases and Farah Al Qasimi poses behind the transparent display. A photo wall with nine Transparent OLEDs shows YCC party phrases and Farah Al Qasimi poses behind the transparent display.
  • A photo wall with nine Transparent OLEDs shows YCC party phrases and three women pose behind the transparent display. A photo wall with nine Transparent OLEDs shows YCC party phrases and three women pose behind the transparent display.
  • A photo wall with nine Transparent OLEDs shows YCC party phrases and two men pose behind the transparent display. A photo wall with nine Transparent OLEDs shows YCC party phrases and two men pose behind the transparent display.

Continuing its tradition from the year before, the large-sized Transparent OLED Photowall was once again the hit of the party. Guests, adorned to match the Futuristic Floral dress code, struck stunning poses for lively phot-op sessions against the backdrop of florescent tulips and sparkling neon-green starlight on Transparent OLED screens.

  • One horizontal and two vertical Transparent OLEDs are placed in the center of the DJ booth with green lights, showing colorful images and YCC 2023 phrases. One horizontal and two vertical Transparent OLEDs are placed in the center of the DJ booth with green lights, showing colorful images and YCC 2023 phrases.
  • One horizontal and two vertical Transparent OLEDs are placed in the center of the DJ booth with green lights, showing colorful images and YCC 2023 phrases. One horizontal and two vertical Transparent OLEDs are placed in the center of the DJ booth with green lights, showing colorful images and YCC 2023 phrases.
  • A vertical Transparent OLED screen presents a phrase about the partnership between LG and Guggenheim, and a DJ is adjusting the console next to it. A vertical Transparent OLED screen presents a phrase about the partnership between LG and Guggenheim, and a DJ is adjusting the console next to it.
  • A vertical Transparent OLED presents a phrase on the partnership between LG and Guggenheim, and a flower image is visible behind the transparent display. A vertical Transparent OLED presents a phrase on the partnership between LG and Guggenheim, and a flower image is visible behind the transparent display.

Newly integrated this year were the vertical Transparent OLED screens at the DJ Booth and bar area, creating a futuristic and dreamlike atmosphere. In particular, Farah’s video artwork displayed behind Transparent OLEDs on each side of the DJ Booth added visual entertainment on top of the DJ’s upbeat music.

At the peak of this year’s YCC Party was the congratulatory toast to the inaugural recipient of the “LGxGuggenheim Award,” awarded to artists that present innovative artworks at the intersection of technology and art. Actor Lee Jung-jae, of the Squid Game fame, was also present to congratulate the award’s first winnerㅡAI-based transmedia artist Stepanie Dinkins.

Four people are standing inside the Guggenheim Museum, which is illuminated by subtle lighting, and a woman is making a presentation.
LG Guggenheim Award winner, actor Lee Jung-jae, and LG and Guggenheim officials stand together with champagne glasses.

Transparent OLED was once like a slice of a distant future, but now it is seamlessly integrating into various facets of our everyday lives. Its capacity to intersect art and technology is garnering increasing awareness and popularity from artists and art lovers everywhere. We invite you to witness the evolution of Transparent OLED as it grows into a medium that takes on various roles and creates limitless possibilities.

* More info on “The LG Guggenheim Art and Technology Initiative” as well as Stephanie Dinkins, this year’s inaugural recipient of “The LGxGuggenheim Award,” is available via the link.

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