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CES 2024 : A Better Future with LG Display

Jan 11, 2024

The Consumer Electronics Show (CES) is the world's largest annual exhibition showcasing the latest advancements in technology, driving various technological trends not only in the IT and appliance sectors, but also by breaking down the barriers between various industries, including AI, mobile, semiconductor, and even the food industry.

CES 2024 took place from January 9 to January 12 at the Las Vegas Convention Center under the theme “All Together, All On”, conveying the message that all industries and companies must work together to solve humanity’s issues with innovative technology. The key message of CES 2024 was “Integrating AI across all industries,” making it known that AI-focused fusion and innovation of technology is the key to improving sustainability as well as the quality of human life.

Technology, Health, Environment: OLED’s Role as the Display of the Future

In step with the theme of CES 2024 and under the slogan “A Better Future,” LG Display has unveiled a cutting-edge, environmentally friendly display that promises to revolutionize user experience and shape the future of mankind. This year, META Technology 2.0ㅡwhich has been upgraded from CES 2023’s META Technology 1.0 in just one yearㅡalong with TVs, gaming monitors, and Transparent OLED, solidified LG Display’s unparalleled tech leadership.

Taking into account power consumption, eye health, and users’ sleep patterns, LG Display also demonstrated sustainable and eco-friendly innovations implemented throughout the entire lifecycle of the products. Come join us to discover LG Display’s endeavors that encompass the environment, people, and a sustainable future.

Comfortable & Eco-Friendly Zone Unparalleled Brightness META Technology 2.0 & Eco-friendly Certifications

  • A super-large 83 inch META Technology 2.0 is displayed at the CES booth, showing a comparison of image quality through the Detail Enhancer. A super-large 83 inch META Technology 2.0 is displayed at the CES booth, showing a comparison of image quality through the Detail Enhancer.
    META Technology OLED
  • Various eco-friendly certification details and comparisons of plastic usage through woodwork that decomposes Mini LED LCD and OLED are displayed at the CES booth. Various eco-friendly certification details and comparisons of plastic usage through woodwork that decomposes Mini LED LCD and OLED are displayed at the CES booth.
    Comfortable & Eco-Friendly Zone
  • Through a neck-up that decomposes Mini LED LCD and OLED at CES booths, it intuitively shows that OLED has 90% less plastic content than LCD. Through a neck-up that decomposes Mini LED LCD and OLED at CES booths, it intuitively shows that OLED has 90% less plastic content than LCD.
    Plastic Usage of Mini LED LCD vs OLED

META Technology 2.0 which maximizes natural light has been unveiled in an expanded lineup that includes the debut of an ultra-large 83” OLED display. META Technology 2.0’s MLA+, META Multi Booster, and Detail Enhancer improve peak brightness by 42% and color brightness by 114%*, displaying an unsurpassed level of brightness. The unprecedented evolution of astounding picture quality and optimized technology enables users to enjoy previously unseen images more accurately, vividly, and intricately.

* Based on 3,000 nits / 1,500 nits

Added to its unique technological strengths, OLED reaffirmed its position as a human-centric display that cares about users’ health by introducing its Low Blue Light, Circadian Friendly, and Flicker-Free certifications. This exhibition featured mock-ups of disassembled Mini LED LCD and OLED, revealing that OLED contains 90% less plastic than LCD in an intuitive way.

Gaming & Transparent OLED Zone Gaming OLED’s World of Infinite Inspiration & Transparent OLED’s Innovation of Spaces

  • 34 & 39 inch META Gaming OLED Monitor is placed side by side, and the racing game screen is visible on the screen. 34 & 39 inch META Gaming OLED Monitor is placed side by side, and the racing game screen is visible on the screen.
    21:9 Wide 34 & 39” META Technology OLED
  • The 45 inch META Bendable Gaming Monitor screen is curved with a curvature of 800R, and the car racing game screen is visible on the screen. The 45 inch META Bendable Gaming Monitor screen is curved with a curvature of 800R, and the car racing game screen is visible on the screen.
    21:9 Wide 45” META Bendable OLED
  • The world's first 27 inch 480Hz QHD Gaming OLED monitor shows a screen in which a car is running, and the caption OLED CMR 20,000 is shown on the lower right. The world's first 27 inch 480Hz QHD Gaming OLED monitor shows a screen in which a car is running, and the caption OLED CMR 20,000 is shown on the lower right.
    World’s First 27” 480Hz QHD OLED

This year, the Gaming & Transparent OLED Zone exhibited the height of technological prowess while showcasing unlimited possibilities that surpass user expectations.

Gaming OLED opened a path beyond gaming to a world of infinite inspiration. The 27” QHD Gaming OLED, equipped with the world’s fastest response rate, an astonishing ultra-high refresh rate of 480Hz, and ClearMR which is almost twice as high compared to LCD, was the highlight of the exhibition. LG Display also revealed the entire lineup of ultra-wide 21:9 aspect ratio monitors in various sizes, featuring 34”, 39”, and 45”. Here, visitors were able to experience the newly improved bendable form factor that optimizes screen curvature from flat to 800R for a more immersive gaming experience.

Offering an innovative user experience, Transparent OLED has expanded from the 55” FHD model to the ultra-large 77” UHD and mid-sized 30” HD models, enhancing versatility for any space. Transparent OLED transcends the physical barriers that previously severed spaces and presents an openness that connects the display with the world beyond it, while efficiently delivering various types of information. Transparent OLED commanded the attention and interest of visitors by being utilized to create a luxury retail space, providing a multi-faceted brand experience.

OLED’s Eco-friendly Innovation for a Better Future

Despite CES being held every year, LG Display never fails to astound the world with its cutting-edge technology. LG Display has been continuously presenting evolved technology under its superior technological leadership and will continue to advance its display not only technologically while being mindful of people and the environment. Stay tuned as LG Display fulfills its commitment to contribute to a better future through research and development.

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